This indicates that searchers are in buying mode, not learning mode. Paste in a URL, and it’ll kick back a “speed score” for both desktop and mobile. Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country. From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations. We utilize software to protect our clients from algorithm updates and search rankings losses.

How Do Conversion Paths Work? A Step-by-Step Guide

This is the same data we used when we started the audit, but now, you should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary.

Technical SEO audit walk-through

For instance, you can set up automatic crawls to track the number of issues as you progress. If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl. However, new issues can surface if you add pages and products or do other work on your site. You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle. This lightweight SEO audit still finds high-priority issues without the time commitment of a full review.

Reach out to websites with relevant content and suggest where your content could add value to their users and what you can give them back in return. You can check your incoming links using a backlink checker tool or the Google Search console’s ‘Links to your site’ report. If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users.

Track the progress of search rankings over time by country, language, search engine and device type. In some cases, agencies can complete SEO audits in as little as one week, though this expedited timeline tends to include an additional fee. If you’re using a free SEO checker tool, you receive your results instantly. Companies that invest SEO Anomaly in SEO audits have a reason; they want to improve their SEO.

Enter your website’s URL and click on the Analyze button to get a site audit report for free. Also, make sure to use the following two FREE tools from Google for site audits. Screaming Frog SEO Spider is best SEO audit software that’s used as a website crawler by many SEOs around the world to perform technical SEO site audits.

• Look at the “Organic Search” data, which includes users, sessions, views, and more information.
• That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
• If you don’t create this data for each of your pages, Google will improvise, which can end poorly.
• While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker.

When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed. The robots meta tag lets you use a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights.