The more people engage with your content, the more likely it is to be noticed by search engines. Content marketing helps you establish your SEO Anomaly brand as an authority in your industry and encourages other websites to link back to your site. By creating valuable content (such as blog posts, videos, or infographics), you can earn natural backlinks and increase your site’s organic search visibility.

types of links for off-page SEO

Building local citations, claiming your Google My Business listing, and submitting your site to local directories are all crucial components of local SEO. Over time, this builds your reputation as a trusted voice in your niche. Support your ideas with data & examples to show your understanding of the industry.

• We would inform them about our improved version and suggest it as a resource for their audience.
• It’s important to note that while they’re intrinsically linked with off-page SEO, we’re not just talking about backlinks.
• Search engines use automated bots called “crawlers” or “spiders” to scan websites.
• Use tools like Moz’s Link Explorer to analyze your backlink profile, monitor brand mentions with Google Alerts, and review citations with Moz Local.
• So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool.

Alternatively you could work with a partner to co-create content that resonates with both of your audiences. As more people look for answers to their problems, social networks are increasingly being used as search engines. Although social media generates more traffic than organic traffic, SEO still has a place and serves a useful purpose. For local businesses, local SEO and citations are crucial, while e-commerce brands may focus more on content marketing and backlinks. JetRank focuses on local SEO strategies, including citation building, Google My Business optimization, and improving your presence in local directories.

But you can also get featured on relevant websites and publications that pick up the story. To target local audience, optimizing a Google Business Profile is important to business owners. You can also optimize for conversational keywords to help you match the way people search on AI engines and voice search devices.

#16 Build relationships

This will quickly get your name on their radar and if you do it long enough they’ll soon start to look at you as part of their family. 🙂 Of course they’ll return the favor by sharing your content extensively. Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. If you run a local business, like a convenience store or dental clinic, you need a Google Business Profile.

After this, you’ll need to scroll down and select “Highlight Unlinked Mentions” from the filters menu. You also get some basic insights, like the number of monthly visits and overall rank within the website’s category, which you can use to determine a site’s authority and potential. When you enable it, you’ll see a window with color-coded links of different types, as well as link attributes that help you review link structures easily.

First provide some actionable info on the specific topic and then, if relevant, fit your brand between the lines. These Q&A platforms are true gold mines but they have to be won first, by using the right words, tone, and style when posting a contribution. Especially when these mediums can bring you a lot of organic traffic to your website, and if lucky, conversions.

Now you’re probably wondering why your brand’s credibility matters to SEO. When your Google Business Profile features several positive reviews, your local SEO can get a boost and your site increases its chances to appear in relevant local search results. When implementing your off-page SEO strategy, don’t just know how to build links, understand why you’re building them. You’re building them so you can have a more significant presence and reach the people that you think your services and products could help.

Using these tools can streamline the on-page optimization process and provide valuable insights for improving your content. Examine your competitor’s backlink profile to find low-hanging fruit. If the web page is an industry resource list, ask the site owner to add your brand. If it’s a comparison article that mentions several competitors, see if you can convince the author to include your site as well.

Consistent listings also increase the chances of earning backlinks, which enhance your domain authority and improve your overall SEO performance. When reputable sources share your content, it can lead to backlinks. Backlinks from other authoritative websites boost your site’s authority even more. Off-page SEO can increase your domain authority over time and improve your rankings in SERPs. This is because search engines will improve a site’s rankings when they see that it’s popular and authoritative.